We’re here to work for you.


Geoff Parmenter has worked for 6 years with Auckland Insurance in both Private and Commercial insurance working closely with SME’s and their related personal insurances. With insurance as a family trade, Geoff has always had an interest in the area of risk management and has found that a client with less to worry about, both in their private and professional space, has more freedom to focus on the important things. Geoff is excited bring this experience to the Distinct brand.

Gemma Lord joined the Long Burroughs Group 3 years ago to further her career, having previously worked for one of the large New Zealand insurance broking companies. Gemma’s experience in managing the insurance broking and service requirements for both private and commercial customers has provided her with a detailed understanding of what they need and the importance of a rapid turnaround time. A high level of advice, care and understanding of individual’s insurance requirements is central to her service proposition.

Gemma is a key component of the Distinct offering; her insightful advice and friendly approach will make insuring the things that matter to you easy.

Alex MacDonald joined Long Burroughs two years ago with 25 years of experience in the insurance industry. Alex manages all aspects of client servicing and claims advocacy within the LB Group and the personal interests of the directors.

Alex is well respected in the insurance industry for her professionalism and most importantly, her dedication to her clients which makes her a pivotal resource to the Distinct team.

Geoff Long has over fifteen years experience in the industry. He has worked for the three large international broking firms, in both London and New Zealand, transacting business in New Zealand, Australia, Asia and UK/Europe.

Geoff has serviced some of New Zealand’s top Corporate and State Owned Enterprises, managing complex insurance requirements. He has extensive experience designing, purchasing and implementing multi-jurisdictional Asset and Business Interruption Insurance Programmes.

Whilst Geoff’s experience is Corporate focussed he has applied this knowledge to all facets of insurance, he believes all areas of risk have complex exposures and the need for quality risk advice.

David Burroughs specialises in advising on all aspects of liability risk and provides detailed advice on contractual risk mitigation and specialised insurance solutions. His expertise in these areas are enhanced and complemented by his law degree. David has comprehensive experience advising professional service firms, publicly listed companies and privately owned businesses, operating in various industries.

Prior to establishing Distinct Insurance, David worked for two of the large international broking firms in Auckland transacting business in New Zealand, Australia, Asia and UK/Europe.

Together we created Distinct, an insurance company that provides a highly personalised, professional service, combining traditional values with modern technology and methods.